Ongoing Evaluation

Have you looked at the competition/existing work? How has this informed your decisions/design direction?
I have looked at competition and others existing work in relation to patterns, maths patterns and animation for ads, stings etc. This has informed my design process as it gives me a bench mark to aim for with my own designs and it has inspired and influenced my ideas.

How broad is your range of ideas and how thoroughly have you developed them?
I have designed my initial idea and then i have developed it to make it more relevant. I have committed to this idea and will try to develop it further to make it work to my advantage.

Have you considered colours/reverse out, weight of marks?
I have considered colour, and i chose red and white because while creating my 'mood board' i generated imagery i thought was associated with maths and this was things like white squared paper that you have in maths books or red marks when something was correct/incorrect. I wanted to create a quite educational feel to my idea and i thought these simple colours would portray this.

What are your aims and objectives? What are you trying to communicate and to who?
My aims and objectives are, to effectively communicate 'maths' 'patterns' and an educational feel to designs. I am trying to communicate that my programme is an educational programme with a bit of a twist, using patterns to show that maths really is interesting and useful.

Is your design work meeting your aims and objectives?
At the moment i think my design work is not meeting my aims and objections fully, but i intend to include more visual imagery to my idea that will hopefully remedy this.

Do you completely understand your message, product, target audience? If so, how has this affected your design work? If not, how can you address this problem?
I completely understand my message and target audience (12 - 16 year old children at high school and don't find maths interesting or relevant) This has effected my design work as i have been designing with educational programmes in mind. I wanted to try and get the feel of an educational programme for an uninterested viewer from my target audience, and to capture their attention to want to know more.

Have you thoroughly explored the potential and tested the possibilities in your research and development before committing to a final resolution?
At the moment i don't feel i have fully tested my idea enough and developed my idea enough to commit to a final resolution. I need to do this ASAP.

How well have you planned your time so far/Have you made the best use of the facilities/staff and studio time?
I haven't made the best use of the facilities available yet and this is what i need to do to test my ideas and see how they work.

What time have you set aside for technical problems, testing etc??
I have set aside a few days before the deadline to test everything and resolve any issues with my animation or iWeb. (even though i have been testing things like my iweb, every so often so i don't do a massive amount and find out it doesn't work)